The exhibition presents works of the architectural style “Deconstructivism”. Deconstructivism is a style of modern architecture that challenges traditional ideas of form and function by destroying architectural elements and reassembling them in unconventional ways.

The corporate identity is based on the font. The font expresses the characteristic features of deconstructionism: fragmentation, incompleteness, curvilinearity, randomness. The typography of the layouts was inspired by sketches by Frank Gehry, Zaha Hadid and Daniel Libeskind.